DFNS

SENIOR COPYWRITER | BRAND MESSAGING

DFNS is a line of sustainable sneaker & apparel care products. In preparation for their global launch, I joined their creative team as a writer and creative consultant to develop their brand messaging, tone of voice, and style guidelines.

My responsibilities covered a bit of everything to launch their brand story — from internal and external messaging like slogans and tag lines to commercial storyboards, video scripts, marketing campaigns. Plus, copy for social content, product descriptions, instructional guides, in-store displays, and assets for e-com.

VIEW A SELECTION OF MY WORK