DFNS

COPYWRITER | CONCEPT CREATIVE | BRAND MESSAGING

DFNS is a line of sustainable sneaker & apparel care products.

In preparation for their 2019 global launch, I joined their creative team as a writer and creative consultant to develop their brand messaging, tone of voice, and copy style guidelines.

My responsibilities covered a bit of everything for internal and external brand messaging, including slogans, tag lines, commercial storyboards, video scripts, marketing campaigns, on-site assets, product descriptions, instructional guides, in-store displays, and assets for e-com, and social media.

VIEW A SELECTION OF MY WORK