ECCO LEATHER GOODS
SENIOR COPYWRITER | BRAND STRATEGY & MESSAGING | CREATIVE CONSULTANT
ECCO Leather Goods is a new line of functional and futuristic leather goods from the Swedish brand ECCO.
In preparation for their 2021 global launch, I collaborated with the ECCO Leather Goods creative team to develop new brand storytelling and e-commerce copy to engage their modern ‘New Utopian’ customer.
We developed brand values, style guidelines, digital marketing, and product description templates for their FW21 collection launch and other seasonal collections. I also offered creative consultation for Convoy a creative agency managing ECCO’s CRM, B2B, and consumer-facing campaigns.
PRODUCT Descriptions
