INTERSPORT
CREATIVE DIRECTION | COMMERCIAL CONCEPT | COPY
“Stronger Together” is a fall-winter cross-category women’s sports campaign that embraced the spirit of community and collaboration in Football, Running, Sport Style, and Training.
Expanding on Intersport’s brand pillar, “You Never Sport Alone,” our campaign encouraged women to participate in activities they love while supporting each other along the way.
In collaboration with Wilderness Amsterdam, I led the creative team through the conceptual process, pitched our ideas to the client, developed the storyboard, shot list, and assisted with casting. This was a unique opportunity to work with an international and primarily female team.
Representation matters—it was important for our team to emphasize diversity so women of all looks and abilities feel seen. Following our commitment to authentic storytelling, the campaign’s hero video features the experiences of real women who are champions both on and off the field. “Stronger Together” elevates the brand’s storytelling in a genuine way by while reflecting today’s powerful, modern, woman and her community.
Agency: WIlderness
