BRIEF: Create an illustrated script for a video that shows us how and why Nutella brings more intensity to the Christmas rituals, especially when baking together. Your story should inspire a video about friends and families being together and enjoying great moments around and with Nutella. The product should play a clear catalyst role in your story. Our main focus is families, so your story should include both kids and adults. We need you to bring out the “togetherness”.

CONCEPT: ‘Christmas never tasted this good’… because a spoonful (or two) of Nutella makes Christmas even sweeter.

Traditional Nutella commercials often focus on mother-child relationships and this inspired us to shine a light on other special family bonds. We aimed to ensure the diversity of today’s modern family was reflected.

Our story centers around the Grandfather who is proud to know his way around the kitchen and loves sharing his passion for food and favorite recipes down to the next generation.

The overarching theme of this campaign highlights that families come in all colors and sizes. Our concept highlights the tender moments, Christmas traditions, and diversity that a modern, dynamic audience can relate to.