REEBOK
SENIOR CREATIVE COPYWRITER | digital MARKETING
As a Senior Creative Copywriter with Reebok’s in-house Digital Creative Team, I composed a wide variety of engaging brand assets and wrote persuasive copy to excite, educate, and entertain Reebok's customers in EMEA and around the globe.
My projects included a bit of everything—from developing creative concepts to writing e-commerce copy, refreshing the fitness brand’s copy style guidelines, and collaborating with digital strategists to craft marketing assets including banner ads, CRM, onsite, and social media.
From 2017-2019, I worked alongside designers and art directors and also trained and mentored junior copywriters.
VIEW A SELECTION OF MY WORK
