SUPER CHILL APP
SENIOR COPyWRITER | BRAND MESSAGING
Super Chill is an educational app that teaches children in primary school important relaxation and mindfulness techniques.
I supported the Amsterdam-based brand with creative copy and developed their brand messaging including brand values, style guidelines, tone of voice, and NL-EN translations for their English website and app launch.
![SuperChill_WebCopy_LilyHeaton_4.jpeg](https://images.squarespace-cdn.com/content/v1/581bc3e1579fb35680679c38/1658855048046-Y5AUFH0AVG603EKHP4QM/SuperChill_WebCopy_LilyHeaton_4.jpeg)
![SuperChill_WebCopy_LilyHeaton_6.jpeg](https://images.squarespace-cdn.com/content/v1/581bc3e1579fb35680679c38/1658855049769-HMAX5XZVFLUIANWIWXCB/SuperChill_WebCopy_LilyHeaton_6.jpeg)
![SuperChill_WebCopy_LilyHeaton_3.jpeg](https://images.squarespace-cdn.com/content/v1/581bc3e1579fb35680679c38/1658855047581-GH3W4DLNMETPGFLKHQ4T/SuperChill_WebCopy_LilyHeaton_3.jpeg)
![SuperChill_WebCopy_LilyHeaton_5.jpeg](https://images.squarespace-cdn.com/content/v1/581bc3e1579fb35680679c38/1658855049255-P2AU08GVD3Y5CXAXD53F/SuperChill_WebCopy_LilyHeaton_5.jpeg)
![SuperChill_WebCopy_LilyHeaton_1.jpeg](https://images.squarespace-cdn.com/content/v1/581bc3e1579fb35680679c38/1658855045729-UOQZRX5T6IWG0KG3AU53/SuperChill_WebCopy_LilyHeaton_1.jpeg)
![SuperChill_WebCopy_LilyHeaton_2.jpeg](https://images.squarespace-cdn.com/content/v1/581bc3e1579fb35680679c38/1658855045759-0F3W53W1OD8GSR6TSKYQ/SuperChill_WebCopy_LilyHeaton_2.jpeg)
![SuperChill_WebCopy_LilyHeaton_7.jpeg](https://images.squarespace-cdn.com/content/v1/581bc3e1579fb35680679c38/1658855050534-FG6SNSQ661RAIWGI0HKG/SuperChill_WebCopy_LilyHeaton_7.jpeg)
![SuperChill_WebCopy_LilyHeaton_8.jpeg](https://images.squarespace-cdn.com/content/v1/581bc3e1579fb35680679c38/1658855051220-CW8VL4KNGFW9UHCKBNK2/SuperChill_WebCopy_LilyHeaton_8.jpeg)