URBAN DECAY | ANALOG FOLK
CREATIVE DIRECTOR | COPYWRITER
Urban Decay Cosmetics is a makeup brand known for its edgy, high-quality products that often emphasize bold colors and innovative formulations.
I collaborated with NYC and London-based teams at Analog Folk to develop creative concepts and craft persuasive copy for products and scripts across multiple Urban Decay e-comm and social campaigns.
As interim Creative Director, I was responsible for developing the tone of voice for multiple product launches. I created content for assorted digital assets, including social content, e-commerce, and digital marketing campaigns. Additionally, I offered consultation for copy translations and localization for international product launches.
